On September 15 (Mon) and 16 (Tue), 2025, EcoRing’s BtoB brand auction “EcoAuc” exhibited at the Hong Kong Watch Guild Show (HKWGS #112), held at the BP International Hotel in Hong Kong. Since the event coincided with the Jewelry Show, the number of overseas buyers was exceptionally high, creating a vibrant and energetic atmosphere throughout the venue.
Exhibition Highlights and Sales Results
At the EcoAuc booth, we showcased luxury brand watches that enjoy strong popularity in Japan.
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High-end: Rolex, Audemars Piguet
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Mid-range: Cartier, Omega, Tudor
Roughly half of the items exhibited were successfully contracted. By engaging directly with local buyers, we were able to effectively communicate both the appeal and reliability of our products. In particular, the Rolex Daytona models continued to attract strong attention and remain highly sought after.
We also promoted EcoAuc (Brand Market), introducing the benefits of global sourcing to international buyers. Providing information that could support their purchasing strategies proved to be a significant achievement. Having participated for about a year now, we also felt that recognition of the EcoRing booth has grown, as the number of regular buyers continues to increase.
Feedback from Local Buyers
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Many questions such as “What is EcoAuc?” and “How do I register?”
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Strong interest in the stable supply of high-quality pre-owned watches from Japan
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Highly regarded as a promising business opportunity in the global market
Local buyers recognized EcoAuc’s reliability and extensive inventory as key strengths, and expressed strong interest in considering it as an important option for future sourcing.
Hong Kong Market Characteristics and Opportunities
Hong Kong boasts an active pre-owned luxury watch market and relatively low tariffs, making it an attractive sourcing hub for international buyers across Asia. Additionally, the high closing rate for expensive items creates a stable trading environment.
This exhibition allowed us to directly experience the latest market trends in Hong Kong. It reaffirmed that keen judgment in sourcing is vital, and highlighted EcoAuc’s strength as a reliable platform in such a competitive market.
Next Exhibition Information
The next Hong Kong Watch Guild Show (HKWGS #113) is scheduled as follows. Building on the strong response from the last event, we aim to further enhance our booth operations.
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Date: October 15, 2025 (Wed)
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Venue: BP International - Gordon Wu Hall (Hong Kong)
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Address: 8 Austin Road, T.S.T. (1F)
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Opening Hours: Members 8:30 / General 10:00 (HKD200), 11:30 (HKD100)
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Closing: 17:00
Looking for Sourcing? Choose “EcoRing the Auction”!
The most popular sourcing site in the industry is EcoRing the Auction, also known as EcoAuc!
Operated by EcoRing, a company with about 300 buyback specialty stores across Japan and well-known through TV commercials, EcoRing the Auction is a fully online auction platform.
Launched in 2017, it now (as of 2025) handles around 130,000 items per month, with a monthly transaction volume of about 6.5 billion yen, and has grown into the largest auction in the industry with roughly 10,000 members.
Membership requires screening, but with a “Secondhand Dealer License” and “ID,” entry is quick and simple. Unlike many other auctions, no introduction from an existing member is needed, making it easy for beginners to register. This screening also ensures high-quality membership, maintaining strong credibility within the auction.
Auctions are held three times a week (Monday, Wednesday, and Friday, starting at 10:00 AM). For those unable to participate live, advance bidding is available from Thursday through Friday 8:00 AM, ensuring ample opportunities to preview and purchase products.
One of EcoAuc’s greatest advantages is its low fees and access to fresh stock directly purchased from the general public through EcoRing’s 280+ stores nationwide.
(*Fresh stock refers to items that have not yet been exposed to the market, making them highly desirable and easier to sell for buyers.)
This provides reliable and regular sourcing opportunities, increases efficiency for side businesses, and boosts profitability since everything is completed online with no travel costs.
The product range is also extensive. In addition to luxury brands, buyers can also access EcoTore (Tool Market) through the same platform, offering categories such as home appliances, figures, apparel, and trading cards at affordable prices, helping to minimize sourcing risks.
Of course, selling is also possible, so if you have items without a sales channel, “selling” through EcoAuc is another great option!
EcoAuc has been featured across various blogs and reviews. If you have concerns before joining, we recommend checking member feedback for reassurance!
Start sourcing luxury brands with EcoRing the Auction
*Images generated with ChatGPT
