What Sells on eBay? The Best-Selling Items & Profitable Niches in 2025

 

1. Introduction: Why eBay is Still a Goldmine for Sellers in 2025

If you're wondering what sells on eBay, you're not alone. eBay remains one of the most profitable online marketplaces in 2025, offering sellers access to millions of buyers worldwide. Whether you're a beginner looking for your first sale or an experienced seller aiming to scale your eCommerce business, understanding what sells best on eBay is the key to success.

In this guide, we'll explore the top-selling products on eBay, how the platform compares to Amazon and Etsy, and why eBay remains a goldmine for online sellers.

eBay’s Market Size and Growth Trends

eBay has been a dominant force in eCommerce for over two decades, and its growth continues in 2025.

138 million active buyers shop on eBay worldwide, creating a vast marketplace for sellers.
eBay’s 2024 annual revenue exceeded $10 billion, proving its resilience in the competitive online selling landscape.
eBay is still one of Amazon’s strongest competitors, capturing over 9% of total eCommerce traffic in the U.S.
As online shopping continues to expand, sellers who understand what sells on eBay can tap into a high-demand market with strong earning potential.

Number of Active Buyers and Categories

One of the biggest advantages of selling on eBay is its wide audience and diverse product categories. Unlike niche marketplaces, eBay allows you to sell almost anything—new, used, or collectible.

Top-Selling Categories on eBay in 2025

To succeed, it’s crucial to know what sells on eBay the most. Here are the top-selling categories based on recent data:

Clothing, Shoes & Accessories – Sneakers, branded apparel, and handbags.
Health & Beauty – Skincare, vitamins, hair care, and fragrances.
Home & Garden – Home decor, kitchen appliances, and smart home gadgets.
Electronics & Mobile Accessories – Smartphones, cases, chargers, and smartwatches.
Automotive Parts & Accessories – Car bumpers, LED headlights, and tires.
Pet Supplies – Collars, pet beds, and automatic feeders.
Collectibles & Trading Cards – Pokémon cards, rare coins, and vintage toys.
These categories consistently drive high sales volume, making them ideal for sellers who want to maximize profits.

Key Advantages of Selling on eBay vs. Amazon, Etsy, and Other Marketplaces

Many online sellers wonder: Should I sell on eBay or Amazon? Is Etsy a better option? While all platforms have their strengths, eBay offers unique advantages that make it a top choice for sellers.

1. Lower Selling Fees Than Amazon

Amazon’s referral fees range from 8% to 15%, while eBay’s final value fee averages 13.25% + $0.30 per transaction. Lower fees mean higher profit margins for sellers.

2. More Flexibility Than Etsy

Unlike Etsy, which focuses on handmade and vintage goods, eBay allows sellers to list new, used, refurbished, and collectible items in a variety of categories.

3. Multiple Selling Formats: Fixed Price & Auctions

eBay’s auction system lets sellers get the highest possible price for rare and in-demand items, something Amazon and Etsy don’t offer.

4. eBay’s Global Reach and Seller Protection

eBay operates in over 190 markets worldwide, giving sellers global exposure.
eBay offers seller protection programs, helping merchants resolve disputes and prevent unfair negative reviews.

If you want to succeed in online selling, eBay is one of the best platforms to start and scale your business. With millions of active buyers, lower fees than Amazon, and flexible selling options, it remains a goldmine for sellers who understand what sells on eBay.

Are you ready to start selling? In the next sections, we’ll dive deeper into the most profitable items on eBay, how to choose the right products, and expert strategies to increase your sales. Stay tuned!

2. What Sells on eBay?Top-Selling Categories on eBay in 2025 (Based on Data & Market Trends)

Understanding what sells on eBay is the key to building a successful online business. With millions of active buyers and diverse product categories, eBay remains a goldmine for sellers who choose the right niches.

In 2025, several categories continue to dominate eBay’s marketplace, offering high-profit potential and strong buyer demand. Whether you’re a new seller or looking to scale your business, focusing on these top-selling items can maximize your success.

1. Clothing, Shoes & Accessories

Fashion remains one of the most searched and best-selling categories on eBay. Buyers consistently look for branded clothing, sneakers, and accessories, making this a high-demand, high-volume category.

Best-Selling Clothing Items

T-Shirts & Hoodies – Custom, branded, and limited-edition designs sell well.
Sneakers – Popular brands like Nike, Adidas, and Yeezy are always in demand.
Luxury & Designer Clothing – High-end fashion brands generate strong sales.

Why This Category Sells

Seasonal trends drive year-round demand.
High margins, especially for limited edition or rare items.
Global buyers seek exclusive fashion at competitive prices.

2. Health & Beauty

As self-care and wellness continue to trend, health and beauty products rank among the top-selling items on eBay.

Best-Selling Health & Beauty Items

Skincare Products – Sunscreens, anti-aging creams, and serums.
Hair Care – Shampoos, conditioners, and styling tools.
Fragrances – Perfumes from luxury brands like Chanel, Dior, and Calvin Klein.
Vitamins & Supplements – High-demand items, especially in the fitness and wellness sector.

Why This Category Sells

Recurring purchases create repeat customers.
eBay buyers look for discounted luxury beauty brands.
Health-conscious consumers are willing to spend on premium products.

3. Home & Garden

Home improvement and decor continue to thrive on eBay. Shoppers seek functional, stylish, and affordable home products, making this category a consistent best-seller.

Best-Selling Home & Garden Items

Home Decor – Wall art, lamps, and bedding.
Kitchen Appliances – Coffee makers, air fryers, and blenders.
Outdoor & Garden – Patio furniture, BBQ grills, and garden lighting.

Why This Category Sells

eBay attracts budget-conscious shoppers looking for deals.
Seasonal demand (spring/summer for outdoor, winter for heating).
Homeowners constantly upgrade and redecorate.

4. Electronics & Mobile Accessories

Electronics remain one of the highest-revenue categories on eBay. Smartphones and accessories are particularly profitable due to frequent upgrades and replacements.

Best-Selling Electronics & Mobile Accessories

Smartphones – Apple iPhones and Samsung Galaxy models lead sales.
Phone Accessories – Cases, screen protectors, wireless chargers.
Headphones & Smartwatches – Apple AirPods, Beats, and Fitbit wearables.
Gaming Consoles & Accessories – PlayStation, Xbox, Nintendo Switch.

Why This Category Sells

Consumers regularly upgrade their tech devices.
High resale value for used and refurbished electronics.
Fast-moving, high-demand category with strong margins.

5. Automotive Parts & Accessories

Car owners constantly upgrade, repair, and customize their vehicles, making automotive parts a top-selling eBay category.

Best-Selling Automotive Items

Car Lighting – LED headlights, fog lights, and dashboard lights.
Replacement Parts – Brakes, batteries, tires, and exhaust systems.
Car Accessories – Seat covers, phone holders, and car mats.

Why This Category Sells

Car parts are expensive at dealerships, so buyers turn to eBay for affordable alternatives.
Some parts are hard to find in retail stores.
Buyers are willing to pay for quality and compatibility.

6. Pet Supplies

The pet industry is booming, and pet owners are big spenders on eBay. Pet-related products sell well due to high emotional attachment and frequent repurchases.

Best-Selling Pet Supplies

Pet Beds & Crates – Comfortable and portable designs are best-sellers.
Pet Collars & Leashes – Custom and designer leashes sell well.
Grooming & Hygiene – Brushes, shampoos, and cleaning wipes.

Why This Category Sells

Pet owners treat their pets like family and spend generously.
Buyers look for unique, high-quality pet products.
Many pet supplies require frequent replacements, creating repeat customers.

7. Collectibles & Trading Cards

Collectors are some of the most passionate eBay buyers, willing to pay top dollar for rare and valuable items.

Best-Selling Collectibles & Trading Cards

Pokémon Cards – Rare holographic and graded cards fetch high prices.
Sports Memorabilia – Signed jerseys, baseball cards, and vintage items.
Vintage Toys & Action Figures – Star Wars, Marvel, and Funko Pop collectibles.
Coins & Stamps – Niche markets with dedicated collectors.

Why This Category Sells

Collectors actively search for rare, limited-edition items.
eBay’s auction model allows sellers to maximize profits.
Nostalgia-driven purchases increase demand.

Selling on eBay is a profitable opportunity, but success depends on choosing the right products. The categories above offer high demand, strong margins, and recurring sales opportunities.

If you’re wondering what sells on eBay, start by analyzing trending products in these categories and optimizing your listings for maximum visibility.

In the next section, we’ll cover how to choose the right eBay products and expert tips for increasing your sales. Stay tuned!

3. What Sells on eBay?Most Profitable eBay Niches & Products to Sell Right Now

Choosing the right products to sell on eBay is the key to building a sustainable and profitable online business. While eBay offers a vast marketplace with millions of buyers, not every product is a winning one. Some niches are oversaturated, while others offer high demand with low competition, making them golden opportunities for sellers.

In this guide, we'll explore the most profitable eBay niches, compare evergreen vs. trending products, and highlight new bestsellers for 2025 that can help you stay ahead of the competition.

1. High-Demand, Low-Competition Niches: What Sells Fast with Good Margins?

If you want to make money selling on eBay, you need to find products that sell quickly and offer strong profit margins. The best way to do this is by targeting high-demand, low-competition niches. These are products that many buyers are searching for but not many sellers are offering, creating an opportunity for you to dominate the market.

Best Low-Competition, High-Profit Niches on eBay

Custom & Niche Clothing – Personalized T-shirts, hoodies, and hats with unique designs.
Vintage & Rare Collectibles – Old toys, sports memorabilia, and rare trading cards.
Pet Accessories & Custom Products – Designer pet collars, automatic feeders, and smart pet gadgets.
Car Parts & Accessories – Niche car parts, LED lights, and high-performance upgrades.
Health & Wellness Products – Niche supplements, wellness gadgets, and organic skincare.
Smart Home Devices – Security cameras, smart doorbells, and home automation tools.

Why These Niches Work

Less competition means easier ranking and visibility.
Niche buyers are willing to pay premium prices.
Many products encourage repeat purchases, increasing lifetime customer value.
If you’re wondering what sells on eBay with high margins and steady sales, these niche categories are a great starting point.

2. Evergreen vs. Trending Products: Which Is Better for Your Business?

Many sellers struggle with deciding whether to sell evergreen products (steady demand year-round) or trending items (fast sales but short-lived demand). Both have pros and cons, so let's break them down.

Evergreen Products: Steady Income All Year Round

Evergreen products are items that consistently sell well regardless of season or trend cycles. They provide stable revenue and require less frequent product research.

Examples of Evergreen Bestsellers on eBay:
Phone Accessories – Cases, screen protectors, chargers.
Home & Kitchen Products – Coffee makers, blenders, storage organizers.
Automotive Parts – Car batteries, seat covers, LED headlights.
Pet Supplies – Collars, beds, grooming tools.
Vitamins & Supplements – Daily wellness and fitness products.
Pros of Evergreen Products:
✅ Reliable, consistent sales throughout the year.
✅ Less risk of market saturation or trend decline.
✅ Allows for long-term growth and brand building.

Cons of Evergreen Products:
❌ More competition, as these products have a steady market.
❌ Requires pricing strategy to stay competitive.

Trending Products: Fast Profits, But Short-Term Gains

Trending products are hot-selling items that experience a surge in demand for a limited time. These products can generate high profits quickly, but their popularity often fades.

Examples of Trending Bestsellers on eBay (2025 Predictions):
AI-Powered Gadgets – Smart home automation, wearable AI devices.
Fitness Tech – Smart jump ropes, high-tech resistance bands.
Eco-Friendly Products – Reusable kitchenware, biodegradable phone cases.
Unique Collectibles – Limited-edition Pokémon cards, NFT-related items.
Seasonal Fashion – Viral streetwear collaborations, influencer-endorsed brands.
Pros of Trending Products:
✅ Less competition initially, allowing early adopters to profit.
✅ Can generate high revenue in a short time.
✅ Often highly shareable, leading to viral sales.

Cons of Trending Products:
❌ Demand fades quickly, requiring constant product research.
❌ Unstable income—sellers must pivot often to new trends.

Which One Should You Sell?

The best approach is to combine both strategies. Sell evergreen products for long-term stability, while introducing trending items to take advantage of short-term sales spikes.

3. New & Emerging eBay Bestsellers for 2025

As consumer behavior changes, new product trends emerge. Identifying what sells on eBay before the competition is key to maximizing profits.

Predicted Best-Selling Niches for 2025

🔹 Sustainable & Eco-Friendly Products – Biodegradable phone cases, reusable home goods.
🔹 AI-Powered Smart Devices – AI home assistants, wearable health monitors.
🔹 Personalized & Customized Items – Engraved jewelry, monogrammed pet products.
🔹 Niche Beauty & Skincare – Organic, vegan, and cruelty-free cosmetics.
🔹 High-End Resale Market – Luxury handbags, premium sneakers, refurbished electronics.

Why These Niches Are Profitable

Growing consumer interest in sustainable and personalized products.
High-margin items with strong demand.
Less saturated markets, giving sellers a first-mover advantage.

 

4. What Sells on eBay?How to Choose the Right Products to Sell on eBay

Finding what sells on eBay is the foundation of a successful eBay business. Whether you're a new seller or an experienced merchant, choosing the right products can mean the difference between consistent sales and stagnant listings.

With millions of items available on eBay, competition is fierce, and simply listing random products won’t guarantee success. Instead, strategic product selection using data-driven research and competitive analysis is essential.

This guide will walk you through the best product research techniques, top tools for finding trending items, and how to avoid restricted or slow-moving products.

1. Product Research Techniques: Finding What Sells on eBay

The most profitable eBay sellers rely on data, not guesswork. Product research helps determine what items are in high demand, which niches are profitable, and how much competition exists.

Using eBay’s Terapeak for Market Research

Terapeak is eBay’s built-in research tool, available to eBay Store subscribers. It provides valuable insights into product demand, sales trends, and pricing strategies.

Here’s how to use Terapeak effectively:

Search for your product idea and analyze historical sales data.
Look at the sell-through rate (higher rates indicate stronger demand).
Review average selling prices to determine potential profits.
Check seasonality trends—some products sell better in specific months.

Competitor Analysis: Learn from Top eBay Sellers

Analyzing successful sellers in your niche can provide valuable insights.

Search for best-selling products in your target category.
Review top sellers’ listings—look at their product descriptions, images, and pricing.
Identify what they are doing right (e.g., keywords, promotions, free shipping).
Find gaps in the market where you can offer a better product or pricing.
By using Terapeak and competitor analysis, you can identify profitable products and understand what sells on eBay consistently.

2. Best Tools for Finding Trending Items

Trends change rapidly, and staying ahead of the curve is crucial to selling hot products before the market becomes saturated. Several tools can help you find trending eBay products before they peak.

Google Trends: Identify Rising Demand

Google Trends shows search volume trends for specific keywords. If a product is gaining interest on Google, chances are, demand will increase on eBay.

Enter a product keyword to see if searches are increasing.
Filter by region (U.S. market) and timeframe (past 12 months).
Compare multiple products to see which one is gaining momentum.

eBay’s Trending Items Page

eBay’s Trending Items page highlights popular products that are currently selling well.

Look for items with increasing bid activity (high demand).
Analyze the average price range and competition level.
Use the trends to source products before they reach peak popularity.

Amazon Best Sellers & Movers & Shakers

Since Amazon and eBay have overlapping customer bases, checking Amazon’s Best Sellers and Movers & Shakers lists can help identify hot products before they trend on eBay.

Best Sellers – Displays top-selling products across categories.
Movers & Shakers – Shows fast-growing products with recent sales spikes.

Social Media & Online Communities

Platforms like TikTok, Instagram, and Reddit can help identify viral products.

Follow influencers in eBay-related niches (fashion, tech, collectibles).
Join Facebook groups and eBay seller forums to discover trending discussions.
Look at viral TikTok trends—products that trend on TikTok often explode in sales on eBay.
Using these tools, you can discover what sells on eBay before competitors, allowing you to list trending products early and dominate the market.

3. Avoiding eBay-Restricted & Slow-Moving Products

While researching what sells on eBay, it’s just as important to know what to avoid.

eBay-Restricted & Prohibited Items

Certain items are restricted or banned from selling on eBay due to legal regulations, safety concerns, or brand protections.

Before listing any product, check eBay’s Prohibited & Restricted Items policy to avoid account suspensions.

Common restricted items include:

Counterfeit goods (branded knock-offs, replicas).
Alcohol & tobacco products (highly regulated).
Prescription medications & medical devices.
Weapons & ammunition (some accessories are allowed).
Hazardous materials (batteries, chemicals, fireworks).
Always verify compliance before sourcing new products to prevent legal issues.

How to Avoid Slow-Moving Products

Some products may seem promising but fail to generate consistent sales. Avoid slow-moving inventory by considering these factors:

Low Demand – Check Terapeak and eBay’s sell-through rate. If an item has low sales volume, it’s likely not a great choice.
High Competition – Oversaturated markets make it hard to stand out. Look for niches with fewer competitors.
Seasonal or Trend-Dependent – Products with short sales cycles (e.g., Halloween costumes) require careful planning.
Heavy or Fragile Items – High shipping costs and breakage risks reduce profitability.

Red Flags for Slow-Selling Products

High return rates – Products with frequent returns can hurt your seller rating.
Low customer interest – Few views or watchers indicate low demand.
No clear unique selling point (USP) – If the market is flooded with similar products, you need a differentiation strategy.
By avoiding restricted products and slow-moving inventory, you can maximize profitability while reducing risk.

5. What Sells on eBay?How to Create High-Converting eBay Listings That Sell Fast

Understanding what sells on eBay is only half the battle. To maximize your sales, you need to create high-converting listings that attract buyers, rank well in search results, and drive conversions.

A well-optimized eBay listing not only increases visibility but also builds trust with buyers, making them more likely to complete a purchase. This guide will walk you through the essential listing optimization techniques, including SEO-friendly titles, compelling descriptions, high-quality images, and strategic pricing methods.

1. Crafting SEO-Optimized Product Titles: Keywords That Attract Buyers

Your product title is the first thing buyers see when browsing eBay search results. A strong SEO-optimized title helps your listing rank higher and increases click-through rates (CTR).

Best Practices for Writing eBay Product Titles

Use all 80 characters – eBay allows up to 80 characters; use them wisely.
Include relevant keywords – Buyers search using specific terms, so include brand, model, size, color, and key features.
Avoid unnecessary words – Skip filler words like "wow" or "amazing." Stick to essential details.
Use title case – Capitalizing the first letter of each word improves readability.
No emojis or special characters – eBay may suppress listings with excessive symbols.

Example of a Poor eBay Title:

❌ "Amazing iPhone for Sale!!! Best Deal!! WOW!!"

Example of a High-Converting eBay Title:

✅ "Apple iPhone 13 Pro Max 256GB – Unlocked – Graphite – Excellent Condition"

By crafting keyword-rich, informative titles, you increase your visibility in eBay search results and improve your chances of making a sale.

2. Winning Product Descriptions & Bullet Points

Once a buyer clicks on your listing, your product description plays a crucial role in convincing them to complete the purchase.

How to Write a Persuasive eBay Description

Start with a compelling introduction – Highlight key selling points in the first two sentences.
Use bullet points – Make it easy for buyers to scan product details.
Include relevant keywords – Help your listing rank higher in search.
Answer common questions – Address buyer concerns upfront (e.g., warranty, shipping, condition).
Avoid exaggerated claims – Stick to factual and clear information.

Example of a High-Quality eBay Description:

Apple iPhone 13 Pro Max 256GB – Unlocked – Graphite – Excellent Condition

✔ Condition: Gently used, fully functional, no scratches or dents.
✔ Unlocked: Works with any carrier worldwide.
✔ Battery Health: 95%, holds a charge all day.
✔ Accessories Included: Original box, charger, and SIM ejector tool.
✔ Fast Shipping: Ships within 24 hours via USPS Priority Mail.

This structured approach boosts buyer confidence and helps increase conversions.

3. High-Quality Images & Why They Matter

Images are one of the most important factors in eBay listings. Buyers cannot physically inspect products, so they rely on clear, high-quality photos to make purchasing decisions.

Best Practices for eBay Product Photos

Use at least 6-8 images – eBay allows up to 12 photos; use them to show all angles.
Use a white or neutral background – Clean backgrounds reduce distractions and make the product stand out.
Show product details up close – Highlight textures, labels, and any unique features.
Avoid stock photos – Buyers prefer real photos to see the actual condition of the item.
Use natural lighting – Avoid flash and shadows to create clear, true-to-life images.

Example of a Strong eBay Image Set:

✔ Front view
✔ Back view
✔ Side angles
✔ Close-up of labels or logos
✔ Images of accessories or packaging

Listings with high-quality images have higher engagement rates and are more likely to convert viewers into buyers.

4. Pricing Strategies: Fixed Price vs. Auctions

Pricing is a critical factor in eBay sales. Choosing between fixed price listings (Buy It Now) and auction-style listings depends on the product type and demand.

When to Use Fixed Price (Buy It Now)

✔ Best for new products or items with consistent demand.
✔ Works well for electronics, fashion, and collectibles with known market value.
✔ Buyers prefer instant purchases rather than waiting for an auction to end.

Example: Selling an iPhone for $699 Buy It Now ensures quick sales.

When to Use Auctions

✔ Ideal for rare, collectible, or highly sought-after items.
✔ Works well for limited-edition sneakers, trading cards, or vintage items.
✔ Auctions create buyer excitement and bidding wars.

Example: A vintage Pokémon card may start at $1 but receive multiple bids, selling for $500+.

How to Price Competitively

Check eBay's "Sold Listings" – See what similar items have sold for.
Analyze competitor pricing – Price slightly lower than top sellers to stay competitive.
Use "Best Offer" – Allows buyers to negotiate, increasing conversion rates.
Offer Free Shipping – Buyers are more likely to purchase listings with no shipping fees.
By choosing the right pricing strategy, you can maximize profits while attracting more buyers.

6. What Sells on eBay?eBay Selling Strategies to Boost Sales & Maximize Profits

Understanding what sells on eBay is just the first step. To truly succeed, you need effective selling strategies that boost visibility, attract more buyers, and maximize profits.

Whether you’re a beginner or an experienced seller, optimizing your promotions, seller rating, shipping strategy, and customer service can make a significant difference in your sales. In this guide, we’ll explore the best eBay selling strategies to help you stay ahead of the competition and increase your revenue.

1. Promoted Listings & eBay Ads: Are They Worth It?

eBay’s marketplace is highly competitive, with millions of listings in every category. To stand out, many sellers use eBay Promoted Listings and Ads to increase visibility and attract more buyers.

What Are eBay Promoted Listings?

Promoted Listings are pay-per-sale ads that boost your listing's visibility in search results. You only pay when your item sells through the promoted listing.

Benefits of Promoted Listings:
✔ Increases visibility for your products in search results.
✔ Helps new or low-ranking listings get noticed.
✔ No upfront cost—fees are only charged after a sale.

Best for: Competitive categories like electronics, fashion, and home goods.

What Are eBay PPC (Pay-Per-Click) Ads?

eBay also offers Pay-Per-Click (PPC) Ads, where you pay for each click on your promoted listing.

Pros of PPC Ads:
✔ Instant traffic boost.
✔ Great for limited-time promotions or seasonal sales.

Cons of PPC Ads:
❌ You pay for clicks even if no purchase is made.

Are Promoted Listings & PPC Ads Worth It?

If you sell in a highly competitive niche, using Promoted Listings can help you get noticed without upfront costs. However, for low-competition products, organic SEO and strong listing optimization may be enough to drive sales.

2. How to Become a Top-Rated Seller (And Why It Matters)

Becoming a Top-Rated Seller on eBay gives you exclusive benefits, including increased visibility and trust from buyers.

Benefits of Being a Top-Rated Seller

✔ Higher search rankings in eBay results.
✔ Top-Rated Plus sellers receive 10% discounts on final value fees.
✔ Increases buyer trust and credibility.
✔ Higher conversion rates and repeat customers.

How to Become a Top-Rated Seller

To qualify for Top-Rated Seller status, you must meet eBay’s performance standards:

✔ Maintain a transaction defect rate of 0.5% or lower.
✔ Upload tracking details for 95% of transactions.
✔ Provide fast handling times (1-2 business days).
✔ Keep return request cases below 0.3%.

By focusing on customer satisfaction, fast shipping, and accurate product descriptions, you can achieve Top-Rated Seller status and increase your eBay sales.

3. Shipping Hacks: Offering Free & Fast Shipping for Higher Conversions

Why Free Shipping Increases Sales

Studies show that listings with free shipping get higher conversion rates and rank better in eBay’s search results. Buyers prefer listings with no additional fees, making them more likely to complete a purchase.

✔ Free shipping reduces cart abandonment.
✔ eBay’s algorithm boosts listings that offer free shipping.
✔ Helps your listings stand out in search results.

How to Offer Free Shipping Without Losing Money

Factor shipping costs into your item price – Instead of charging separately, include shipping in the total price.
Use eBay’s shipping discounts – eBay offers discounted USPS, FedEx, and UPS rates for sellers.
Set minimum purchase amounts for free shipping – Encourage larger orders to offset shipping costs.

Fast Shipping: The Key to Customer Satisfaction

Buyers expect fast delivery. Listings with 1-2 day handling times perform better in eBay search rankings and receive more positive feedback.

✔ Use USPS Priority Mail, FedEx, or UPS 2-Day Shipping.
✔ Offer local pickup if selling in-demand products like electronics or furniture.
✔ Ship within 24 hours to maintain high seller ratings.

By offering free and fast shipping, you increase conversions, reduce returns, and improve customer satisfaction.

4. Handling Returns & Customer Service Like a Pro

eBay buyers expect hassle-free returns and excellent customer service. How you handle returns and buyer inquiries can significantly impact your seller rating and long-term success.

How to Minimize Returns

Write accurate product descriptions – Clearly state item condition, size, and specifications.
Use high-quality images – Show all angles and close-up details.
Set realistic expectations – Avoid misleading product claims.

Offering a Customer-Friendly Return Policy

eBay favors sellers who offer 30-day returns. Listings with a return policy rank higher in search and attract more buyers.

✔ Accept 30-day free returns for non-defective products.
✔ Clearly explain return conditions in your listing.
✔ Process returns quickly to maintain positive feedback.

Providing Excellent Customer Service

✔ Respond to messages within 24 hours – Fast replies improve buyer confidence.
✔ Be polite and professional – Even when dealing with difficult buyers.
✔ Offer solutions – Provide replacements or refunds when necessary to maintain positive feedback.

By handling returns professionally and delivering top-tier customer service, you can maintain high ratings, repeat customers, and strong eBay rankings.

 

 

7. What Sells on eBay?Final Thoughts: Is Selling on eBay Worth It in 2025?

With eCommerce continuing to evolve, many sellers wonder: Is selling on eBay still profitable in 2025? The answer depends on your strategy, product selection, and ability to adapt to market trends.

eBay remains one of the largest online marketplaces, offering sellers access to millions of potential buyers. However, competition is increasing, and success requires a data-driven approach. In this guide, we’ll explore who should sell on eBay, the platform’s long-term profitability, and the best steps to start a successful eBay store today.

1. Who Should Sell on eBay?

Not every business model thrives on eBay, but for the right sellers, it remains a goldmine. eBay is ideal for:

New Entrepreneurs Looking for a Low-Cost Start

eBay requires no upfront investment in website development.
Free and low-cost listing options make it accessible for beginners.
A built-in global audience eliminates the need for costly marketing.

Resellers & Arbitrage Sellers

Flipping clearance items, thrift store finds, and liquidated stock can be highly profitable.
Resellers can take advantage of limited-edition items, like sneakers and collectibles.

Small Businesses & Independent Brands

eBay is a great secondary sales channel for small businesses looking to expand.
Handmade, vintage, and custom products perform well.
Sellers can build repeat customers through excellent service.

Established Online Sellers Looking to Diversify

Amazon, Shopify, and Etsy sellers can expand to eBay for additional revenue.
eBay’s global reach allows sellers to tap into international markets.
If you fall into any of these categories, selling on eBay in 2025 can be a highly profitable opportunity.

2. Long-Term Profitability & Future Outlook

eBay is continuously evolving, adapting to consumer behavior, technological advancements, and market trends. So, what does the future hold for eBay sellers?

eBay’s Market Size & Growth Trends

eBay had over 138 million active buyers worldwide in 2024, with steady growth.
The platform generated $10.2 billion in revenue last year, proving its longevity.
eBay remains one of Amazon’s top competitors, capturing 9.22% of eCommerce traffic.

Why eBay Remains Profitable in 2025

✔ Lower fees compared to Amazon – eBay charges an average of 13.25% in final value fees, while Amazon’s fees can be 15% or more.
✔ Multiple selling formats – Auctions, fixed-price listings, and “Best Offer” give sellers more flexibility.
✔ Niche dominance – Collectibles, refurbished electronics, and second-hand goods thrive on eBay.
✔ International reach – Sellers can ship worldwide with eBay’s Global Shipping Program.

Challenges to Consider

❌ High competition in popular categories like electronics and fashion.
❌ Strict seller performance metrics – Negative reviews or late shipments can lower rankings.
❌ Fee structure complexity – Sellers must factor in listing fees, final value fees, and optional promotional fees.

Despite these challenges, sellers who focus on what sells on eBay and optimize their listings can build a long-term, profitable business.

3. Next Steps to Launch a Successful eBay Store

If you’re ready to start selling on eBay, follow these steps to set up a store and maximize profits.

Step 1: Research What Sells on eBay

Use Terapeak (eBay’s product research tool) to analyze high-demand, low-competition products.
Check eBay’s Best Sellers & Trending Items for niche opportunities.
Explore Amazon Best Sellers & Google Trends to identify emerging products.

Step 2: Optimize Your Listings for Maximum Visibility

Craft SEO-friendly product titles using high-traffic keywords.
Write clear, concise product descriptions with bullet points.
Upload high-quality images to increase buyer confidence.
Price competitively by analyzing sold listings for similar items.

Step 3: Set Up Competitive Shipping & Return Policies

Offer fast & free shipping to improve conversion rates.
Use eBay’s discounted shipping labels for cost savings.
Provide 30-day returns to rank higher in search results.

Step 4: Leverage eBay’s Advertising & Seller Tools

Use Promoted Listings to increase visibility in search results.
Consider eBay’s Pay-Per-Click (PPC) Ads for competitive products.
Monitor performance with eBay’s Seller Hub Analytics.

Step 5: Build a Positive Seller Reputation

Provide exceptional customer service by responding to messages quickly.
Keep order defect rates low to qualify for Top-Rated Seller status.
Encourage positive reviews to boost credibility.
By following these steps, you can successfully launch and grow an eBay store that generates consistent revenue.

Final Thoughts: Should You Sell on eBay in 2025?
The eCommerce landscape is more competitive than ever, but eBay remains a profitable marketplace for those who choose the right products and implement smart selling strategies.

Who Should Sell on eBay?
✔ Entrepreneurs looking for a low-cost entry into eCommerce.
✔ Resellers and arbitrage sellers flipping high-demand products.
✔ Small businesses and independent brands expanding their online presence.
✔ Existing eCommerce sellers looking to diversify sales channels.

Why eBay is Still Worth It
✔ Large buyer base (138M+ active users).
✔ Lower fees than Amazon & Shopify.
✔ Multiple selling formats (Fixed Price, Auctions, Best Offer).
✔ Opportunities in niche markets like collectibles & refurbished electronics.

If you’re serious about making money online, selling on eBay is still one of the best ways to build a profitable eCommerce business.

Now that you know what sells on eBay and how to maximize your success, it’s time to take action.

Next Steps:
1️⃣ Sign up for an eBay seller account and explore the Seller Hub.
2️⃣ Research trending and profitable products using eBay’s Terapeak tool.
3️⃣ Optimize your listings, set competitive pricing, and launch your store.
4️⃣ Scale your business by leveraging eBay’s Promoted Listings & PPC Ads.

By following these strategies, you can turn eBay into a profitable income stream in 2025 and beyond.

 

FAQ: What Sells on eBay & How to Succeed in 2025

Q1: What sells best on eBay in 2025?

A: The top-selling products on eBay in 2025 include:

• Electronics & Mobile Accessories – Smartphones, AirPods, smartwatches, phone cases
• Clothing, Shoes & Accessories – Sneakers, branded apparel, designer handbags
• Health & Beauty – Skincare, hair care, vitamins & supplements, fragrances
• Home & Garden – Smart home devices, kitchen appliances, outdoor furniture
• Collectibles & Trading Cards – Pokémon cards, rare coins, vintage toys
• Automotive Parts & Accessories – LED headlights, car detailing tools, tires

To increase sales, focus on high-demand, low-competition niches and stay updated on eBay’s trending items.

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Q2: How can I find profitable products to sell on eBay?

A: To find what sells on eBay, use these product research tools:

• Terapeak (eBay’s Market Research Tool) – Analyze sales trends, competition, and pricing.
• eBay’s Trending Items Page – Check real-time best-selling products.
• Google Trends – Identify rising search demand for potential eBay products.
• Amazon Best Sellers & Movers & Shakers – Discover hot-selling products before they trend on eBay.
• Social Media (TikTok, Instagram, Reddit) – Monitor viral products that gain traction on eBay.

Look for products with a high sell-through rate, low competition, and solid profit margins.

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Q3: Is selling on eBay still profitable in 2025?

A: Yes, eBay remains a highly profitable marketplace with over 138 million active buyers worldwide. Here’s why:
✔ Lower fees than Amazon – eBay’s final value fees average 13.25%, while Amazon charges 15% or more.
✔ Multiple selling formats – Fixed Price, Auctions, and Best Offer allow flexible selling strategies.
✔ Strong niche markets – Collectibles, refurbished electronics, and automotive parts perform well.
✔ Global reach – eBay’s Global Shipping Program simplifies international sales.

However, success on eBay requires smart selling strategies, such as choosing trending products, optimizing listings, and providing excellent customer service.

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Q4: What are the biggest mistakes to avoid when selling on eBay?

A: Common mistakes can hurt your eBay business. Avoid these:
❌ Not researching what sells on eBay – Listing random products leads to slow sales.
❌ Poor product listings – Weak titles, low-quality images, and vague descriptions reduce conversions.
❌ Ignoring eBay’s seller policies – Violating rules can result in account suspensions or listing removals.
❌ Overpricing products – Check sold listings to price competitively.
❌ Not offering fast & free shipping – Buyers prefer sellers who provide quick and transparent delivery.

By avoiding these pitfalls and focusing on proven selling techniques, you can build a profitable and sustainable eBay business.

Looking for Suppliers? Try EcoRing the Auction!

If you’re looking for a reliable sourcing platform, EcoRing the Auction (EcoAuc) is a top choice. Hosted by EcoRing, a leading buyback specialist with 280 stores nationwide, EcoAuc offers a fully online auction with 130,000 items listed each month and a monthly turnover of 4 billion yen.

Unlike other auctions that require a referral, EcoAuc allows new sellers to join easily. Auctions are held three times a week (Monday, Wednesday, Friday), and pre-bidding is available for flexibility.

Why Choose EcoAuc?
✅ Low fees & fresh, uncirculated inventory
✅ No need for a referral—open to new sellers
✅ Convenient online bidding with pre-bidding options

EcoAuc is a game-changer for resellers, providing high-quality inventory at competitive prices.